What matters in SEO ?

When a search engine robot hits a site to spider it (read the content), certain things are looked at when ranking a site. Well I take that back, Google has over 100 in its ranking criteria, but lets look at the basics:

When a robot hits the page the first thing it reads is the:

Meta data

This is not as important as it used to be but the title and the description will help you in the SERP’s (search engine results pages). The title and the description need to have the main keyword phrase for the page as close to the beginning of the title and the description as possible. Prominence is the key, as in life if something is important we say it straight away this is how the search engines think too.

Organic Website Listings

When looking to get the most from a website it is important to work on your organic website listings on the search engines results pages (SERP’s).

What are Organic Website Listings?

There are two types of listings in the search engines, there is organic and paid (sometimes known as Pay per Click). Organic listings are there on merit and the owner of the site has not paid to get the web pages of his/her site where they sit in the results pages.