I’ve been reading a lot of websites recently on a wide variety of topics and I noticed that I was leaving most websites after reading the first paragraph. Why would I leave a website so quickly if I’m after information about that topic?
Leaving so soon?
The easy answer is that I was not gripped by what I read. When writing content you need to take in to account your readers as they will evaluate your website on what they read. If your content is not clear, doesn’t flow or is confusing then you will find that your readers turn very quickly in to ‘leavers’. Your visitor retention will be very low and you may end up scratching your head and wondering why.
Words That Sell
How do people find you on the Internet?
Through words, of course.
Carefully chosen words and keywords will determine your website or web page’s rankings on the Search Engines, and will pull visitors to your site. Not just any visitors, but people who want and need your product or service. Targeted Web traffic.
Once they’ve come to your site, how do you ensure you make a sale?
Again, through the right choice of words. Words prompt people to think, consider the options, decide, and most important, take action.
Regional Targeting
If you wish to target a certain region then there are a few steps you can take to help this process. Firstly you can choose a relevant domain such as a .co.uk (UK) or .ie (Ireland) rather than a generic .com domain.
When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content?
Research your customer trends
When researching your customer search trends, try and identify their interests and needs FIRST, instead of being always focused on your objectives. Every page should have an objective to be fulfilled but sometimes you can get tremendous conversion improvement if you put “your objective” to the back. It does not have to come first.
Apple have just launched the NEW apple iphone. It is now twice as fast for downloading via 3G mobile networks. I guess you are wondering why this is getting mentioned on this site. Well its quite simple, the Internet is going mobile.
Have you considered that your website might not be viewed correctly for iphone users. Think of it this way: what if someone wants to buy a product or service from you and they are on the move, they are using a mobile device like an Apple iphone. Your website cannot be viewed to work via mobile devices. You are missing out on their custom and possible repeat business too.