I’ve been reading a lot of websites recently on a wide variety of topics and I noticed that I was leaving most websites after reading the first paragraph. Why would I leave a website so quickly if I’m after information about that topic?
Leaving so soon?
The easy answer is that I was not gripped by what I read. When writing content you need to take in to account your readers as they will evaluate your website on what they read. If your content is not clear, doesn’t flow or is confusing then you will find that your readers turn very quickly in to ‘leavers’. Your visitor retention will be very low and you may end up scratching your head and wondering why.
Semantic Indexing (or LSI) instantly sounds complicated, from a technical point of view it probably is, but when you break it down and understand WHY search engines are using this technique it makes much more sense.
The basic principal
The basic principal is to bring the best, most relevant results to the end user and is much like writing semantically, except that you write around a theme rather than a specific word or phrase.
Words That Sell
How do people find you on the Internet?
Through words, of course.
Carefully chosen words and keywords will determine your website or web page’s rankings on the Search Engines, and will pull visitors to your site. Not just any visitors, but people who want and need your product or service. Targeted Web traffic.
Once they’ve come to your site, how do you ensure you make a sale?
Again, through the right choice of words. Words prompt people to think, consider the options, decide, and most important, take action.
When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content?
Research your customer trends
When researching your customer search trends, try and identify their interests and needs FIRST, instead of being always focused on your objectives. Every page should have an objective to be fulfilled but sometimes you can get tremendous conversion improvement if you put “your objective” to the back. It does not have to come first.
I’m sure many of you have heard the expression “content is king”. There is a very good reason for this statement – content IS king and plays the most important role in the success of your site and your online marketing campaign. If you have excellent content, and plenty of it, then you are on the right track, your site will attract visitors, links and commendation.
The keys to creating good textual content are honesty, enthusiasm and imagination. You shouldn’t try and manipulate the information or the message you are trying to get across to your visitor, you shouldn’t try to sugar coat when a bit of imagination would do just as well! Basically if you keep these aspects in mind it will lead to one thing, quality content. That is always the overriding objective of any content builder.